I just happened to check the alexa monitoring page for the site this morning:
When we started the experiment at 08:26BST on Fri 16th May 2008 our Alexa rank was: #1,632,224
At 13:34BST today (Wed 21st May 2008) our Alexa rank was 1,457,361 giving us a rank change of 174,863 in 5 days.
The original post on our experiment is here: http://www.hungerfordwebdesign.com/blog/seo/increase-your-alexa-rank/
I must say, the more I investigate Alexa and it’s measurement techniques, target audiences and reach, the more I am convinced that I have little concern for the rank (which actually helps me justify the experiment). Whether our rank improves or decreases really doesn’t affect my business or revenue. Anyone selling advertising, certain products etc may well benefit.
I will be summarising some of the negative aspects of Alexa in more detail shortly - This is just a ranking update post for prosterity.
May 22nd, 2008 at 12:54 pm
How Bizzare…..
Our ranking has dropped back to it’s exact original figure…I checked yesterdays figure on both my local firefox toolbar and on the Alexa site itself. It will be interesting to see if this is a temporary dip or whether we have been down-ranked.
Very strange to drop to it’s original level though, we’ll have to see! Has anyone else experienced anything similar?
May 25th, 2008 at 10:46 pm
Well the ranking dropped again (perhaps it was an update issue) and has been stable for a few days at 1,222,283 - a drop from day 1 of 409941 which is within around a week.
May 28th, 2008 at 8:24 am
It’s dropped again (although not by as much). It’s been less than seven days and we are down to 1,202,787 which is a drop of 429,437. Not bad going for less than a week.