Jul 17

Incoming (Inbound) links are our ‘bread and butter’. A popular and well regarded site which links to yours will do wonders for your listings.

Quality as well as quantity here. It’s no good having either 1 good link or 400 bad links from disreputable sites. As such I would advise staying away from anywhere which promises you hundreds of links from multiple sites the majority will probably not serve you well. It is something I have only just started to consider properly and so I will try to chart the methods and successes (or otherwise) I have.

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Jul 17

Regular Content Updates

Google (and others) like websites which are regularly updated. It shows that your site has not simply been forgotten and left on the internet. It also shows that you are about your site. Update your site weekly (or more). This is where an integrated blog or news section can be really useful. Adding regular updates will see google coming back more and more to check out the changes you have made. SEO is partly about the number of pages you have listed (good quality pages that is) and so a blog can be a really useful addition to your site.

Keep an eye on the statistics for your site. They should tell you whether or not your changes are having an affect. Be patient though, changes can take days or even weeks to filter through to search engines. A number of tools which can be useful to you are linkeed to from this site.

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